HEETS PURPLE LABEL
The IQOS HEETS Purple is a delicious mix of menthol, black currant, and forest berries such as blueberry, bilberry, and blackberry. The menthol cooler component in the HEETS Purple Label sticks is not too intense, and should not overshadow the refined aftertaste of sappy berries. The product boasts medium strength; however, due to the pronounced mint flavor, the sticks puff away extremely lightly.
Compared to its closest rival – the Turquoise HEETS, the Purple HEETS flavor is somewhat stronger and not as minty. Even though the manufacturer claims that forest berries are the dominant taste here, which is only slightly complemented by menthol, multiple user reviews prove just the opposite. If you are not used to sticks with a pronounced cooling effect, the HEETS Purple taste might not be a perfect fit for you.
In general, this HEETS flavor is very refreshing and has a delicate sweet aftertaste. It will primarily appeal to the category of IQOS smokers who do not need a robust tobacco taste and intense aroma in their HnB products. If you are looking for a more vivid mix of the fresh and the sweet, you may want to try the Green Zing Label as well.
A short comparison of HEETS Purple vs Green shows that, although both possess pretty much the same characteristics when it comes to strength, intensity, and aroma, the Green HEETS tend to be far more stimulating than the Purple Label sticks because of their properly balanced combination of citrus fruits, fragrant herbs, and tender mint.